About Us

ATX Group, Headquartered in Singapore taking care of all group investments and finance.

ATX Trading is in charge of supply chain management and OEM/ODM, customers product development, shoes manufacturing, logistical management of client’s orders with offices both in Singapore and Japan, Tokyo.

ATX Industry is in charge of shoe and clothing manufacturing and the factories are in Nantong, Xuzhou, Shandong and Rudong (China). Rudong also serves as the group overall logistical base. Outside of China, we had our first factory in Vietnam and has started production with plans to expand into Myanmar and Thailand.

ATX Lifestyle is our brand management division. A very interesting venture as we not only manage our own brands, Both and FlyPony, we will also provide consultancy to customers to develop their brands for their first foray into Asia-Pacific. We provide invoicing, product development support, manufacturing, logistical management and most importantly, brand management.

ATX Sports is our sports and research-oriented division where we have developed our own in-house technological expertise to assist our customers/buyers to select the best fit/type of shoes online that are most suitable before their purchase. At HQ in Singapore, managed by our Runner Camp subsidiary, our in-house applications include gait analysis, shoe selector programme, feet size measurement programme and last but not least, 3D foot scanning and measurement.

ATX collectively, we seek to empower every single individual that are associated with us. We grow together with our fellow colleagues, local communities, local government. By planning long-term, we endeavor to provide an idea and stable working environment for the local population with training, tuition endowment funds, medical supplies, free vaccine shots (with local medical departments taking the lead) and more.

ATX Industry was the first QC-certified manufacturing plant by one of the Japanese trading houses where we are able to self-check and pack our goods for shipment directly from factory to port.

ATX hold hundreds of patents related to rubber/shoe. One excellent patent is the ability of our rubber to float on water and the anti-slip technology against water and oil.

May 2018, with the development of our “Running shoe selector” applets in Wechat ecosystem, ATX decides to team up with NTU ISS to research on the best shoe for each and every single runners. Running shoes of different brands were purchased off the shelves and individually tested by ISS so as to integrate the test data into the applets. With the available information, combined with the consumer’s running profile and requirements, the Running shoe selector will then recommend a range of suitable running shoes. The cycle will be renewed and expanded.

Enhancements so far to the applet includes 2D/3D foot scan for accurate shoe size selection using mobile phones, running gait analysis with clear instructions from the applet to analyze the ankle joints mobility during running. More enhancements to follow to improve users experience.

In addition, another concurrent project is our Children’s shoe: Fly Pony. Late 2019, Group commissioned our own Research Institute to further improve our own products especially for toddlers learning to walk. This research will facilitate the 3 phases of growing up years. “protect the foot yet permits freedom of movement for growth”. A sports product development expert with knowledge and specialty of children shoes, Anthony Bert was engaged to study the biomechanical requirements of children’s footwear, analyze a non-bias mechanical testing with a third-party like Intertek in Shanghai. With a strong ODM team in addition to an excellent research, it will assist Fly Pony to create a series of functional yet fashionable products. Going forward, it is our plan to build an in-house laboratory to accelerate research and be more cost efficient.